Every two years, the staff at Ricoma looks forward to the distributor reception held during CISMA. Like any tradition, it has consistently offered much of the same pleasures: live classical music, a buffet-style dinner and networking over cocktails in an ornate ballroom.
跟以往的傳統(tǒng)一樣，瑞珂瑪在兩年一屆的CISMA展會(huì)期間，都會(huì)舉辦一場瑞珂瑪客戶接待酒會(huì)。今年的這場接待酒會(huì)依然是樂趣無限！優(yōu)美的古典音樂，自助式的晚餐，在華麗的舞廳中，伴隨著雞尾酒，暢快交談。
The only factor that changes each time: the headcount.
而唯一跟以往不同的，是參加酒會(huì)的人數(shù)。
What started in 2009 as a room filled with about 60 faces has now doubled. With over 120 attendees this year, Ricoma’s growing global reach was evident. Since the last CISMA in 2015, Ricoma has expanded to 10 more countries – making Ricoma embroidery machines now available in over 130 countries.
在2009年的招待會(huì)中，參加的客戶人數(shù)只有60人。而在今年，超過120個(gè)客戶參加了這次的酒會(huì)。 瑞珂瑪全球業(yè)務(wù)的增長，顯而易見。從2015年CISMA展會(huì)以來，瑞珂瑪新拓展了10個(gè)以上國家的客戶，也就是說，瑞珂瑪刺繡機(jī)現(xiàn)在已經(jīng)賣到了超過130個(gè)國家。
A fifth-time attendee, Ricoma treats CISMA as a platform to formally welcome its new distributors and introduce the innovations that have taken place since the last CISMA in 2015. As the world’s second largest sewing machinery industry trade fair, CISMA exceeded the expectations of first-time attendee and Ricoma Marketing Manager Lera Knight.
作為第五次的參展商，瑞珂瑪將CISMA展會(huì)視為一個(gè)歡迎新合作伙伴的平臺(tái)，并且介紹了自2015年CISMA展會(huì)以來，瑞珂瑪?shù)膭?chuàng)新科技。CISMA作為世界上第二大縫紉工業(yè)設(shè)備展覽會(huì)，超出了很多初次參展人員的預(yù)期，包括瑞珂瑪營銷總監(jiān)Lera Knight。
“There were people from everywhere stopping by the booth all day,” Knight said. “We even met distributors flying in all the way from Latin America!”
來自世界各地的人們停留在我們展位，甚至還遇到了從拉丁美洲輾轉(zhuǎn)飛過來的經(jīng)銷商。”
At the booths, the Ricoma U.S. and China staff joined forces to conduct presentations, demonstrate Ricoma’s latest technology and answer questions.
在展位里，瑞珂瑪美國和中國的員工聯(lián)合起來，展示瑞珂瑪?shù)淖钚录夹g(shù)，耐心回答來自世界各地客戶的問題。
During the dinner, founder Frank Ma opened up the night with a moving speech about Ricoma’s rebanding in 2017, and the major developments in technology, strategy, marketing and internal company culture that have occurred since then.
在晚宴開始前，瑞珂瑪創(chuàng)始人，馬國鋒董事長為大家?guī)砹艘粋€(gè)關(guān)于瑞珂瑪在2017年品牌升級(jí)的激情演說，并且介紹了瑞珂瑪在技術(shù)、戰(zhàn)略、市場營銷和公司企業(yè)文化等方面的重大發(fā)展。
“Our rebranding was more than just a cosmetic improvement – it also came with a renewed mindset,” Ma said. “While we will always be devoted to our old slogan, ‘a(chǎn) passion for excellence,’ we decided that it was time to ‘think beyond’ mere excellence.”
“我們的品牌升級(jí)絕對(duì)不僅僅是表面上的改變，它為我們帶來的是一種全新的精神狀態(tài)”，馬國鋒董事長說。“我們一直致力于‘追求卓越’的舊口號(hào)，而現(xiàn)在，我們認(rèn)為是時(shí)候超越‘卓越’了。”
Marketing Manager Lera Knight continued with a speech on Ricoma’s latest marketing efforts that have focused on shifting to the digital space. VP of Global Operations Miguel Ciaretta closed the evening with an overview of the changes Ricoma has made to serve distributors and consumers.
接下來瑞珂瑪營銷總監(jiān)Lera Knight介紹了瑞珂瑪最近的營銷工作-專注于數(shù)字網(wǎng)絡(luò)。緊接著瑞珂瑪全球運(yùn)營副總裁Miguel Ciaretta綜合的講述了瑞珂瑪在服務(wù)經(jīng)銷商和顧客上所做的改變。
“We’ve pushed toward making everything electronic. Now, customers can sign documents right from their phone or computer – so you can close deals anywhere,” Ciaretta said. “And with our distributor portal, our partners have access to all the files and marketing materials they need in one convenient spot. We even have our complete training videos and quick-start guides available on our site, so you can easily direct customers to the resources they need.”
“我們一直在為一切交易流程電子化做努力。現(xiàn)在，我們的顧客可以在手機(jī)、電腦等電子產(chǎn)品上簽署文件，讓顧客可以隨時(shí)隨地的完成交易”，Miguel Ciaretta說到。“通過我們的分銷商門戶，我們的所有合作伙伴可以在一個(gè)特定的地方訪問他們需要的所有文件和營銷材料。在我們的網(wǎng)站上，客戶可取得我們機(jī)器的完整訓(xùn)練視頻和快速入門指南，一切客戶需要的資源，我們應(yīng)有盡有。”
Ma concluded his speech by recapping the company’s mission and inviting Ricoma’s growing global network of distributors to share Ricoma’s core beliefs.
馬董事長在演講中總結(jié)了公司的使命，并且邀請(qǐng)了瑞珂瑪全球經(jīng)銷商代表分享了瑞珂瑪?shù)暮诵男拍睢?/span>
“We’re going to continue improving, and we want you to be there with us – to witness all the developments, to grow with us, and most importantly, to ‘think beyond’ with us," Ma said. "Because, as always, your success is our success. ”
馬董事長說：“我們將會(huì)繼續(xù)努力，希望你們能見證瑞珂瑪?shù)陌l(fā)展，與瑞珂瑪一起成長。最重要的是，跟我們一起，創(chuàng)想無疆。因?yàn)椋銈兊某晒Γ攀侨痃娆數(shù)某晒Α！?/span>
This September, Ricoma attended the China International Sewing Machinery & Accessories Show (CISMA) – the world’s second largest sewing machinery industry trade fair. CISMA 2017 began Sept. 26 and continued through Sept. 29 at the Shanghai New International Expo Centre (SNIEC) in Shanghai, China.
今年九月，瑞珂瑪參加了中國國際縫制設(shè)備展覽會(huì)（CISMA）-世界第二大專業(yè)縫制設(shè)備展覽會(huì)。CISMA展會(huì)從2017年9月26日開始，到2017年9月29日結(jié)束。在上海的新國際博覽中心舉行（SNIEC）。
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